Alex, Wiesbaden Germany
Having completed a successful programme to reinvigorate All Bar One, we were asked by Mitchells & Butlers to carry out a similar exercise on their German brand, Alex.
Trading from 8.00 am through to 3.00 am, this brand has always had to adapt to a diverse range of trading patterns. The design process had to allow for this and provide an environment suitable for all occasions as well as a diverse, increasingly sophisticated customer base.
Developing a design that has such breadth of appeal is challenging, but we succeeded in every respect.
